5 webinar ideas that aren’t sales pitches in (poor) disguise

Those “look how awesome our product is” webinar ideas belong at the bottom of your drawer.

Photo by Teo Zac on Unsplash

So we’re a few months into this “new normal” of pandemic life. Online meetings, webinars and virtual gatherings abound. Some are true gems of content and inspiration. A lot of them…well…are not.

Are you thinking of setting up an online event, but not sure how to engage people without sounding like a giant salesperson? Feel free to try any of these webinar ideas, or remix them to your own liking.

1. The 1-hour Design Challenge

Objective: find multiple solutions for a specific problem or challenge.

If necessity is the mother of all invention, then sure constraints must be the mother of all design, right? I don’t know about you, but no tool has proven itself more reliable over the years than the good old deadline — real or self-imposed.

A very easy format for a webinar or online gathering is the design challenge. And don’t let the name fool you — this format can not only be used for “designy” things, like brainstorming app ideas or come up with fifty iterations of a piece of furniture. Depending on your…